The Software-Buying Customer Isn't Always Right!
For years, so-called business experts have been telling us that the customer is always right. The customer isn't always right. So says Jeffrey J. Fox, the author of "How to Become a Marketing Superstar - Unexpected Rules that Ring the Cash Register." Fox urges us to understand the segments of the marketplace that we're targeting with our products and services.
Added 2010-11-15
Planning What You Write
Dr. File Finder waxes eloquent on the necessity of planning ahead.
Added 2007-07-10
Hobby Income Versus Serious Money
There is a huge income disparity between companies that offer similar software. With applications as straightforward as PopUp Blockers and BackUp programs, some companies are making hobby income, while others are making a lot of money.
Added 2007-07-10